What recruitment method uses advertisements in newspapers and journals when qualified personnel are scarce?

The recruitment method that utilizes advertisements in newspapers and journals, especially when qualified personnel are scarce, is the one that focuses on media advertisements. This approach aims to reach a wider audience by leveraging traditional forms of media, thus effectively disseminating information about job openings to potential candidates who may not be actively seeking employment but could be attracted to the opportunity presented.

Media advertisements serve as a reliable source for attracting candidates who possess the necessary skills and qualifications. When the labor market is tight and finding suitable candidates is challenging, turning to established media such as newspapers and industry journals can significantly enhance visibility and attract a diverse range of applicants, particularly from those who may not rely on digital platforms for job searching.

In contrast, employment agencies may help to identify and connect with candidates, but they operate on a more transactional basis rather than broad public advertisements. Networking focuses on personal connections and referrals, which can be effective but may not reach all potential candidates. Job fairs are events where multiple employers and job seekers meet in person, which can also engage candidates but does not utilize the medium of newspaper or journal advertisements. Therefore, media advertisements are the most direct and traditional method for recruitment in this context.